James Wood
Richly saturated jewel tones of purple, pink, and teal make a bold branding statement. Brands that might gravitate towards this color scheme are artistic, thoughtful, and have a clarity of message.
These colors from my branding photography session with Fort Myers based music group Cobress perfectly capture the vibe of the synth-punk band.
For crunchy brands with a love of the sea, colors easily found in nature are the way to go. Choosing these colors to represent your brand will send a message of warmth and reassurance. If you are a brand near the coast, these colors will also send a signal to locals that you’re connected to the community.
Author Trish Doller writes novels which often feature locations near the ocean, so these branding colors fit her perfectly! When used as accents for black and white themes, they wield a lot of power without sending the wrong message. This professional body piercer uses primary colors to show the softer side of poking holes in people.
These electric colors send a message of youth, vibrance, fearlessness, and energy.
Viewers will instantly know by these colors that the brand is not conventional, and that can be good or bad depending on your target audience! If, for instance, a tax attorney took on these colors it might send a message of inexperience or disorganization.
But for the right brand – a pop singer, a makeup line, hair stylist, or a skateboard company – it will hit all the right notes. Because pole fitness can be intimidating for newcomers and using these colors can instantly put a fresh student at ease.
Browns, lavenders, and accent blues send a message of strength and evoke a feeling of being grounded. We are used to seeing brown in nature so our eyes are not overwhelmed by using design elements like wood grain, leather, soil, or in this case, hair!
