Design - Color

These colors reflect our heritage, our pride and our location in downtown Phoenix. Use these colors sparingly, and appropriately, to make sure our materials are cohesive with the University of Arizona brand. To create additional flexibility, we have complimentary highlight and shadow accent colors for both UArizona Red and Arizona Blue.

Cool and warm grays can be used as color backgrounds that still allow for neutral open space.

The secondary palette represents various aspects of the Sonoran Desert, as well as our youthful energy and diversity.