In the latest years, the tendency to display grown & earthy tones was dominating the fashion color in general. Carotenoids: Produces yellow, orange, and brown colors in such things as corn, carrots, and daffodils, as well as rutabagas, buttercups, and bananas.
Anthocyanin: Gives color to such familiar things as cranberries, red apples, concord grapes, blueberries, cherries, strawberries, and plums. It is necessary for photosynthesis, the chemical reaction that enables plants to use sunlight to manufacture sugars for food. Number of the consumers that come out of the deep hibernation period is developing approach of “buying less but better” according to WGSN. Current economic and lifestyle shift that we observe in consumer markets over the world tends to go to direction of conscious consumerism.
The lack of very strong patterns and focus on the quality and sustainability of the fabrics seems to play dominant role. The lack of the strong graphics can be easily explained by the functionality of the clothes taking a primary role in the design.